CV    Skills

Userfarm as Online Marketing & Acquisition Manager
July 2014 to June 2015

Userfarm provides video content for brands and agencies throughout the world. The videos are generated via crowdsourcing.

Reporting to the CEO with guidance from the Head of Strategy and General Council, I worked with all key stakeholders within the company. Main goals revolve around client acquisition (for new business). I headed up the marketing team with a small team of Sales & Marketing Execs.

Being a start up company it was a mix of management and getting your hands dirty. This involved creating a new website, marketing materials and redefining how Sales Execs & Marketing worked together to increase high quality leads for Sales Managers to then chase and close. We utilised online and offline channels in order to create business for the company. The main channels being email marketing, telesales, website optimisation for data acquisition and social for buzz (but not limited to).

Main Skills Used

Fieldwork Education as Online Marketing Executive
Sep 2011 to April 2014

Within this role I was responsible for all the Digital Marketing activity for sites throughout the group. Being the key creator of campaigns, I managed agencies and worked with internal directors. Working as a team we marketed new and mature products and services. Our products and services were used in 85 countries around the world, UK being our biggest.

I was responsible for 85% of all the leads generated throughout the company. 80% of leads generated were high quality due to channel analysis and segmentation of new and existing markets.

One of the products we promoted was 13 years old. We optimised and innovated the marketing campaigns and sales strategies which increased the number of schools using our product from 1000 to 1600 (within my time at the company). We also introduced a new product into unchartered territory. Despite breaking into a new market we still grew to 87 members within my time there.

Main Skills Used

G-Forces Web Management Ltd as Account Support Executive
Dec 2009 to Feb 2011

Within this position, I liaised with national and international customers to create strategies to push their web presence forward. These strategies included the analysis of digital marketing channels and potential growth areas. I would negotiate prices and then monitor the work through production, and beyond. I would then be in charge of reselling to the client.

I connected on a personal level with the customers in order to keep a sound relationship, which helped maintain a constant flow of work that generated profitable, sound websites. I was the Account Support Executive who was in charge of all the CMS clients for G-Forces. There were over 400 clients, with help from other team members.

Main Skills Used

G-Forces Web Management Ltd as Junior CSS Designer
Aug 2009 to Dec 2009

Working hand in hand with Marketing team, we created sites with maximum SEO exposure.

Technically we created light weight, cross browser supported styling, for both new design templates, and fixes for broken web pages. I worked closely with the Lead Designers to ensure future expandability and compatibility.

Main Skills Used

G-Forces Web Management Ltd as Graphic Designer Paid Work Experience
Aug 2009 to Dec 2009

Whilst still at university I worked at G-Forces during my summer holidays.

The goal of this department was to gather information from the client, and then to reflect their methodology into the design work. My key goals were to create an aesthetically pleasing web experience, which creates a smooth and seamless conversion to corresponding web pages. Priority of content and usability is of utmost importance to ensure the content is clear and directs traffic to relevant pages (conversion pages). Even though I was an intern, I ended up designing full websites for their clients.

Main Skills Used